Summary
When it comes to building on the foundations of training and integrating skills and concepts into the workflow, few activities impact effective sales coaching. Sales managers are also responsible for a lot of these coaching activities since they coach their sales reps in terms of sales activities, knowledge, and development. However, coaching in most organizations still lacks the structure and discipline required for high sales performance.
This last part Ebook of our four-part Sales Training Best Practices in 2021 series focuses on enabling the sales department in your organization to build a strong coaching culture within the organization.
