Summary
Being in sales is more challenging than ever. The explosion of content, new data streams, and digital technologies have resulted in disruptions across industries and growing customer expectations regarding the buying experience. These shifts have only accelerated with the pandemic, which has hastened the shift to digital and remote sales interactions and is signaling a drastic reduction in the popularity of face-to-face meetings.
This is where the importance of sales readiness comes in. In a challenging and ever-changing selling landscape, effective sales readiness ensures that sales reps have the know-how needed to consistently engage prospects, communicate value through every sales interaction, and close deals in 2021.
